LOGO
Logo Usage
Proper Logo Usage
To ensure consistency, always follow the guidelines outlined here when incorporating the logo into any design.
Minimum Size
The sizes below illustrate the smallest size the logo can go in each of its forms without losing legibility.
Safe Space
To allow for breathing room and white space around the logo, allow a W width around the logo when placing in layouts.
What Not to Do
The examples below illustrate ways in which the logo should not be used.
Do not change the logo’s orientation or rotation.
Do not change the logo’s colors.
Do not add an outline to the logo or display the logo as an outline.
Do not crop the logo in any way.
Do not disproportionately scale or resize the logo.
Do not display the logo with color combinations not previously specified.
Do not add special effects to the logo.
Do not use the logo on top of busy photography.
